Glossary

Successful collaboration begins with a shared language, hence the need for a glossary. This joint effort of contributors from several teams ensures, on the one hand, terminological and conceptual coherence across not only our theoretical approaches, but also the qualitative case studies and quantitative research conducted in OPPORTUNITIES. On the other hand, our glossary facilitates communication between the academic side of the project and the fieldwork conducted by NGOs, uniting our teams working from Austria, Belgium, France, Germany, Ghana, Italy, Mauritania, the Netherlands, Portugal, Romania and Senegal.

For more information about the Structure and Objectives of the Glossary, click here...)

Segmentation analysis

In a research report of which Leen d’Haenens, promoter for IMS in the OPPORTUNITIES project, is co-author (see Verhoest et al. 2019), the phenomenon of segmentation is synthesized as follows: “Segments are population groups with similar consumption patterns that can be identified on the basis of common characteristics. In the context of news consumption, such characteristics may include political attitudes, psychological dispositions, socio-economic profiles, or any other shared properties that explain observable consumption patterns.” (Verhoest et al. 2019, 4–5) Segmentation analysis is possible on both primary and secondary data (see “Survey analysis”).

⇢ see also Survey analysis

References and further reading:

Verhoest, Pascal, Arno Slaets, Leen d’Haenens, Joeri Minnen, and Ignace Glorieux. 2019. Fragmentation, Homogenization or Segmentation: A Diary Survey into the Diversity of News Consumption in a High-Choice Media Environment. DIAMOND report. URL: https://soc.kuleuven.be/fsw/diamond/fragmentation. Date of access: August 24, 2021.

Category: A

Work Package: 2, 4, 5

[DC / LH / SM]

 

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